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Member Since: 11/2008Last Seen: 11/13/2009

FTC: Bloggers must disclose payments for reviews

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The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.

It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.

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