If the price of regular soda and other sweetened beverages increased by 18%, people would consume an average of 56 fewer calories a day and lose about 5 pounds a year, according to projections in a study out Monday in the Archives of Internal Medicine.
To come to this conclusion, nutrition researchers at the University of North Carolina studied the eating habits of more than 5,000 young adults over a period of 20 years and found associations between higher food costs and lower calorie intake. A $1 increase in soda was associated with a decreased intake of a 124 calories a day, and therefore a decrease in body weight.



