It looks like the NBA and its commercial partners are having a belated merry Christmas.
The NBA announced Monday that ABC and ESPN posted their highest cumulative audience ever for their Christmas Day coverage. ABC's double-header averaged a 5.5 Nielsen fast national rating, and ESPN's three broadcasts raked in a 1.8 household rating. Compared with last year's five televised games on Christmas, household ratings increased 45% on ABC and 20% on ESPN.