The internet is littered with billions of articles and web pages, all fighting for the attention of readers. With thousands, if not millions, of web pages on any given subject, competition to get your web content on to the first page of the Google search results is stiff. Search engine optimization (SEO) is an essential tool for getting your web content noticed; with a little SEO knowledge, you can stack the odds in your favour by employing a few little tricks to get your content a higher rank in search results. But if used incorrectly, SEO can easily go horribly wrong, and may even get you banned from search results.