For nearly a decade, Ryan Seacrest has been the steady, reliable face of "American Idol." He's weathered the storm of judge changes, questionable champions and a nonstop barrage of abuse from former lead panelist Simon Cowell.

During that time, Seacrest's media empire has blossomed to include not just multiple radio and TV hosting gigs, but producer credits on a slew of reality shows, like "Keeping Up With the Kardashians" and its offshoots, that have minted their own stars. Now, Seacrest is reportedly embarking on his highest-profile TV move to date.

According to The Hollywood Reporter, Seacrest is in early talks with NBC to helm a music-themed prime-time reality show. But unlike "Idol" or tormentor Cowell's upcoming "X Factor" (or new competition, NBC's "The Voice"), the new Ryan Seacrest Productions joint is reportedly not a traditional music competition show.