A week after being jilted by his 25 year-old fiancee, Playboy founder Hugh Hefner is making the most of his new "runaway bride" theme.

Hefner, 85, said in a Twitter message that an aborted TV special about what would have been his third wedding has been revived with a new twist.

"The marriage special planned for Lifetime TV is now going to have a 'runaway bride' theme & will air in July," Hefner said in a Tweet late Tuesday.