Advertisers still sitting on the fence about the 2012 Super Bowl may soon find themselves flat on the ground: Only five slots remain.
Never mind that the season hasn't even started, with the National Football League's first game scheduled for Thursday. Just five 30-second Super Bowl ad slots — at a record $3.5 million each — are left, says Seth Winter, head of sales for NBC Sports.
"We expect to sell out totally before the end of the year," says Winter, who insists there will be no price discounts for the remaining ads. Also, he notes, just as NBC did in 2009, it is requiring all Super Bowl advertisers to also buy ad time on other NBC Sports broadcasts.