With circulation growth getting harder to come by, Condé Nast is going to the beauty aisle in search of new customers.

The fashion/beauty magazine publisher has struck a deal to sell subscriptions in Ulta, a 415-store beauty products chain, as part of an expansive marketing partnership. Initially, Glamour and Allure are being sold for $21 for a year’s subscription to both. Single copies are available, too. Over time, other Condé titles, which include Vogue and Vanity Fair, may be substituted.