What do you do when your viral growth starts to taper off? Advertise! That strategy has seemingly been working well for the Google Chrome web browser (now with a quarter of worldwide browser market share), so Google may as well give it a shot with Google+.
Google has released a trio of new TV commercials promoting its fledging social network, featuring Hangouts with celebrities like the Muppets as well as NBA announcers, Bill Walton, Kenny Smith, Steve Kerr, Spero Dedes and Jon Barry. There’s also one of those heartstring-tugging promos showing Hangouts in action, with kids talking to grandma, a girl telling her friends she’s engaged, New Year’s Eve kisses and other such cheesiness, all complete with an Apple-esque background track.