If everything old is new again, why does it still feel so old?
Once known as the hard-news-in-the-morning network alternative to the news/entertainment mix favored by NBC's Today show and ABC's Good Morning America— and perennially known as the third-place-in-the-morning laggard — CBS had tried to outflank its rivals by out-softing them with The Early Show.
That show went nowhere and, as of this morning, it's gone, dumped in favor of a back-to-basics CBS This Morning, which shares a name with the program The Early Show replaced.
Welcome back, This Morning. It feels like you never left. Which in TV terms, is not entirely a compliment.