How much is Kim Kardashian's imprimatur really worth these days?

Facing a lawsuit that a Kardashian look-alike was illicitly used in an Old Navy commercial, parent company The Gap has initiated an investigation to see whether Kardashian's reputation has been tarnished. Among the questions being asked is why the clothing retailer Bebe decided to drop its Kardashian clothing line and Kardashian's motives for bringing this multi-million dollar lawsuit.