It had never been tried before: a live, legal Internet stream of television’s biggest event, the Super Bowl.
Despite some complaints from users, NBC declared it to be a success on Monday and said it would report the total number of streams on Tuesday.
The number of total streams is likely to top one million. As a milestone for Internet distribution of video, it’s significant. But it’s unlikely that the stream had any adverse effect on traditional television viewership; Nielsen said Monday that more than 111 million people watched the game via TV.
“There was no precedent for online streaming an event like a Super Bowl, so we are thrilled,” said Kevin Monaghan, a senior vice president of business development and a managing director of digital media for the NBC Sports Group, in an email message Monday afternoon.