A by-the-numbers approach to NASCAR traditionally has been as simple as the results-based essence of racing itself. Virtually every major statistical category is a variation on where a car starts or finishes.

But what if there were ways to measure drivers beyond just the positions they occupied on the track, a methodology for proving five-time champion Jimmie Johnson's greatness beyond victories and championships?

That's the objective of MotorsportsAnalytics.com, a website that launches Monday and is aimed at analyzing and comparing Sprint Cup drivers through advanced statistics. It's stock-car racing meets sabermetrics, applying the same principles outlined in Moneyball (the book-turned-Oscar-nominated movie) to NASCAR.