dding to the growing ranks of lemonade/tea blends, Snapple has introduced Diet Half n’ Half Lemonade Iced Tea, a low-calorie extension of its popular Half ‘n Half flavor. Snapple is hoping that momentum for the burgeoning category will continue, and will promote the launch of Diet Half n’ Half with a national FSI campaign as well as new television advertising and a heavily promoted social media effort.
Diet Half n’ Half Lemonade Iced Tea is a blend of lemonade, green tea, and black tea and is sweetened with sucralose and Acesulfame Potassium (Ace K). The new product contains 10 calories per 16 oz. serving and will be packaged in Snapple’s iconic single serve glass bottles as well as 32 oz. and 64 oz. PET containers.