Not only is his race team making headlines by switching brands, he's making a lot of new friends. Keselowski went from about 65,000 to about 200,000 Twitter followers during the Daytona 500 when he pulled out his cellphone to chronicle the events on the track during the red-flag delay of more than two hours.
"I quite honestly couldn't keep up with what was going on (on Twitter), which is a good problem to have," said Keselowski, up to more than 224,000 Twitter followers on Friday. "I was amazed that it got that much attention. … I'm in that 18-49 demographic (and) find myself asking, 'What would I want to see?'