The Doritos brand today announced plans to debut Doritos JACKED tortilla chips - literally the Doritos brand's biggest innovation ever - at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas. The bold new product line will be introduced for the first time inside a giant vending machine - standing at nearly six stories tall - at The Doritos JACKED MAXIM Party on Thursday night, March 15.

Doubling as a concert venue, the vending machine, known as The JACKED Stage by Doritos, will then play host to a number of performances and serve up product samples and prizes to SXSW music festival-goers. Doritos is one of the flagship brands from PepsiCo's Frito-Lay division.