This will likely come as no surprise to anyone: Yahoo has announced that it will shut down Yahoo Meme on May 25th.

Not familiar with Yahoo Meme? That was probably the main problem: Not enough familiarity and adoption.

Yahoo Meme launched in 2009, but only in a Portuguese-language version. An English-language version followed later that year. Here’s how I described it at the time on Search Engine Land:

“…the closest comparison is Twitter. It’s a micro-blogging service where users post updates that can include photos and/or video. Meme supports reposting and following other users to stay abreast of their updates. Sound familiar?”