This was a long time coming. Today Microsoft made it known that its Xbox franchise has reached a fresh milestone: entertainment usage on the devices has surpassed multiplayer gaming for the first time.

Microsoft has been working hard to reach this point by integrating an increasing number of content providers and sources into its device, broadening its base, and use; the Xbox is the firm’s living room strategy, not merely its gaming platform. However, the effectiveness of Microsoft’s shift of the Xbox 360 from a gamer’s delight to a family’s centerpeice has been a long process.