In North America, gamers are now generally divided into two distinct generations: those that grew up in the midst of the vibrant video arcade culture of the '70s and '80s; and those born since.
The latter group's experience with arcades is primarily through redemption-machine-filled restaurants like Dave & Busters and maybe a few neglected cabinets at their local movie theater or bowling alley. But in Japan, this divide does not exist. Arcades there have continued to grow and evolve since their introduction. Multiple floors fill not just with hardcore gamers, but with families and casual players looking for the kind of face-to-face social gaming experience hard to find on this side of the Pacific.